Most small businesses do not invest a website because they think it’s not a necessity. But what they get wrong is that an online presence is the most important thing in today’s digital world; and no, an online presence doesn’t mean having a Facebook page.
For a small business owner, a website is important because it will help people find information about your products and services.
A website is an affordable solution with so many benefits… all your advertising will take place on the website. Here are just some of the benefits a website will give to your business.
A website helps you sell your products/services online
Your website will share with all the visitors’ updated information about your products & services. Also, you can edit it whenever you want to… No need on waiting for print materials or creating a new advertisment. Even better if you have a “buy online” option on your website visitors will be able to make a purchase on the spot.
Additionally, most of the time when people run into a problem, they look it up on the internet. If you have a website which has customized keywords, then it will most likely come up on search engines which means you can connect with new people and increase your customer base.
A website builds credibility.
If you don’t have an online presence then your customers won’t be able to refer your business to their friends. You cannot purely rely on word-of-mouth marketing, you’re losing potential customers who have never heard of your business before. If you don’t have a website, people will get the impression that your company is outdated, out of touch and untrustworthy.
A great example was when I needed to hire a service only recently. A friend of mine gave two businesses I could call to solve my problem. The first thing I did was jump on google and typed in their business name… Only one of those businesses came up, and that’s the one I hired. Simply because they looked like they cared about their image and were willing to invest in a website.
A website puts you in control
While it is important to use social platforms like Facebook, Instagram and YouTube to promote your business, you will still need a website. If facebook decides to change their policies which doesn’t favor your business you will lose the ability to connect with your audience. But with your own website, you’re in control of the content you produce and things that are favorable for your business.
Setting up a Website is affordable
Many small business owners believe that setting up a website will cost them a fortune. I do agree, some companies really do take advantage over customers by charging them over $4000 for a basic WordPress brochure site. It is really unjustifiable.
But not all hope is lost. There are smaller business just like InfuzeIT who actually provide websites for as little as $999 for a basic 5 page brochure site. This would cost you a lot less than actually doing newspaper advertisement, radio or local directory advertising. Not to mentioned these services are on-going payments, whereas a website is a once-off payment.
So what are you waiting for? Build your website right now and bring in more customers!